Search Engine Optimisation is an important marketing tool to ensure that your website gets the most hits from a wide range of users. Quite simply, Search Engine Optimisation is the technique used to increase the chances that any search engine will rank your website at the top of its list. You want your brand to return a top ten position (on the first page) for your nominated keywords.
Your keywords are the words or group of words used by a search engine to identify related websites. Basically, it is the words a user will type into the search bar to find what they are looking for. This is generally a service and a location and/or function. For example "Melbourne real estate" or "tropical holiday" or "cheap airline tickets" are all likely keywords. This means that identifying and including keywords is a large part of Search Engine Optimisation services and we have a number of sources to identify keyword data.
Both human directory editors and spider robots – programs that automatically fetch web pages and help build a search engine databases – rank your website. This means that it has to appeal to both types of user: your keywords cannot be used too densely or the robots suspect they are being fooled and can penalise your site. Keywords need to comprise a certain percentage of the available text – as well as appearing in additional aspects of your website. Our Search Engine Optimisation service ensures that the functionality and usability of your website is not compromised and your keywords are still effective.
Every part of your website can be evaluated from a Search Engine Optimisation point of view – this includes the headings, body content, meta tags, alternate text, menus and external links. The number of external websites that link to your website is an effective form of search engine optimisation and partnerships with related businesses should be considered.
And this is just the beginning. There is a range of Search engine optimisation services that can optimise search engine hits, and transfer more traffic to your website. If your business relies on Internet traffic then you can't afford not to be search engine optimised.